In this new horizon of funding, retail startups are looking toward crowdfunding as a vibrant tool for product launches and expansion. This trend, spearheaded by brands like Dame and Holidaily Brewing, has certain positive aspects with some unique challenges. Crowdfunding brings in much-needed capital but also allows one to test consumer demand and build brand loyalty.
Take Pistakio, a pistachio spread startup. They are raising funds through NuMarket, where investors earn credits toward the purchase of future products. The fans become funders, it's a win-win model. Meanwhile, Holidaily Brewing is using StartEngine to finance new seasonal flavors and eco-friendly packaging-a lifeline since venture capital dried up for consumer brands.
However, crowdfunding includes intensive marketing, education, and a great funding consultant.
In the end, crowdfunding is not only about the money; it is about the customers being on the journey too. To the smaller brands, it is special in the ability to raise funds, to be found, and with a loyal base of active consumers. Done right, it can turn product launches into something shared in a community.
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Helping businesses raise funds, is my job, it’s what I excel at.
I’ve successfully assisted over 300 clients in securing more than $20 million in funding.
