Today, Giannis Antetokounmpo, NBA champion and entrepreneur, announced the launch of Build Your Legacy (BYL) Ventures, a new investment fund focused on early-stage startups in sports, entertainment, consumer products, and technology. Based in Milwaukee and Los Angeles, BYL Ventures will leverage Antetokounmpo’s vast network and industry expertise to support innovative founders and projects with growth potential.
The fund has already started making investments, including in Unrivaled, a new 3v3 professional women’s basketball league, and Candy Funhouse, a confectionery platform. BYL Ventures will also function as an incubator, offering startups hands-on mentorship and access to strategic resources tailored to their market goals.
Antetokounmpo emphasized that the initiative is not just about financial backing but fostering partnerships and helping entrepreneurs—particularly those facing systemic barriers—achieve their dreams. The initiative reflects his commitment to expanding his business influence while empowering a new generation of innovators .
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Helping businesses raise funds, is my job, it’s what I excel at.
I’ve successfully assisted over 300 clients in securing more than $20 million in funding.
