Oishii is an indoor farming company making high-end, pesticide-free strawberries. They've just closed another $134 million to scaleproduction. The indoor farming of Japanese strawberries allows the plantto grow year-round, consistentlywithout pesticides or a drop in qualityand flavor profile. This latest funding will fuel the expansion of their New Jersey facilities and support the development of new vertical farms.
Award-winning in taste and quality, Berries by Oishii have been essentially a luxury due to high production costs. This new funding will enable scalingthat could make such high-end strawberries more affordable to morepeople. Building new strategic vertical farms will allow Oishii to reach new markets, drive down production costs, and increase access to pesticide-freegourmet produce.
But the investment is not only a vote of confidence in Oishii's growth; it'salso part of a larger trend, where investors are backing agri-tech, sustainable farming, and urban farming solutions. Where vertical farming is setting up shop, theexpansion of Oishii can help makeeco-friendly and high-quality produce available to more consumers.
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