Automotive Marketing | BMW | Brand Strategy | Business Growth | Digital Transformation | Electric Vehicles | EV Strategy | Luxury Cars | Mercedes-Benz
BMW vs. Mercedes-Benz: The War in 2025
BMW vs. Mercedes-Benz in 2025: A Battle for Digital Dominance The 2025 battle between BMW and Mercedes-Benz has intensified, shifting from a focus on horsepower to a full-on war for digital dominance and the EV narrative. This is a master-class in how legacy brands adapt their core identities to a new age. BMW’s Strategy: The…