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The 2025 battle between PlayStation (https://www.playstation.com) and Xbox (https://www.xbox.com) has evolved beyond the traditional console war into something far more strategic—a clash of philosophies about what gaming should become. This isn’t just about who sells more hardware anymore; it’s a masterclass in how competing brands can redefine their markets while playing by completely different rulebooks….

In 2010, Unilever introduced the ambitious Sustainable Living Plan in its effort to double its business while reducing its environmental footprint by half in 2020. The results, after ten years, are instructive for long-term strategies in sustainability. The headline initiatives undertaken included: 1. Sustainable Sourcing: 62% of agricultural raw materials were sustainably sourced in 2020,…