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When Investors Love Your Idea But Won’t Invest
You’ve finally landed that investor meeting you’ve been chasing for months. You present your idea, and it happens—they lean forward, they ask engaged questions, they nod enthusiastically. “This is brilliant,” they say. “We love this space.” Then comes the phrase that kills your momentum: “But we’d like to see more traction first.” The Catch-22 That’s…
