Case

The Oura Ring Takeover: Breaking Records, Making Waves

Bystellal October 21, 2024November 18, 2025

From a niche product to viral sensation, Oura Ring is taking wearable technology by storm.

Have a look at their growth statistics, which will keep you speechless:

• $50M+ annual revenue in 2023 from just $2M in 2020

• Valuation jumped to $2.55B in 2023, three times higher than in 2021

• Raised $148M in Series C funding, with Google Ventures and Temasek leading

• 1M+ users around the world trust Oura for insights into sleep and health

Brand ambassadors with icons like LeBron James and Jennifer Aniston give brand clout a boost.

More than 40M+ health data points analyzed every day for its user base.

Data to dollars, Oura is on fire and shows no signs of slowing down!

Case | fundraising

Oishii Raises $134M to Scale Vertical Strawberry Farms

Oishii is an indoor farming company making high-end, pesticide-free strawberries. They’ve just closed another $134 million to scaleproduction. The indoor farming of Japanese strawberries allows the plantto grow year-round, consistentlywithout pesticides or a drop in qualityand flavor profile. This latest funding will fuel the expansion of their New Jersey facilities and support the development of new vertical farms. Award-winning in taste and quality, Berries by Oishii have been essentially a luxury due to high production costs. This new funding will enable scalingthat could make such high-end strawberries more affordable to morepeople. Building new strategic vertical farms will allow Oishii to reach new markets, drive down production costs, and increase access to pesticide-freegourmet produce.But the investment is not only a vote of confidence in Oishii‘s growth; it’salso part of a…

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Case

Figma’s Acquisition of $20B: The Game Changes

When Adobe acquired Figma for $20 billion, that wasn’t just any number; it was a stamp of approval for collaboration and innovation. Figma changed the game by redefining how design teams work, tearing down silos, and allowing creativity to flow between teams from wherever in the world. It wasn’t about the tools; rather, it was…

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Case

Stripe’s $6.5 Billion Funding: How to Navigate the Highs and Lows

Stripe, a global payment processing leader, raised $6.5 billion at a $50 billion valuation starting in 2023. More than raising capital, the funding round was a statement of Stripe’s resilience in the headstrong tech market, its valuation coming in lower than the peak of $95 billion back in 2021. Context: A Difficult Time for Tech…

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Case | Crowdfunding | Entrepreneur | Small business | trends

Recent Successful Crowdfunding Campaigns: What You Need to Know

Crowdfunding is trending in 2025. Following is a glance at some recent crowdfunding activities with available data. On Indiegogo, Avalon Mini 3 raised $1,498,503 as of February 24, 2025. Avalon is a smart heater that can assist you in earning Bitcoins. The campaign is ongoing and growing.Kickstarter data is high in success rate. A report on 170,000 projects on X as of February 27, 2025, presents some trends. The precise numbers are not available, but it is evident that a majority of projects got funded.On February 13th, 2025, individuals on X discuss cryptocurrency ventures. Despeed received $11.5 million, Taker received $3 million, Assisterr received $2 million, Kaisar received $2 million, Lista received $20 million, and MagicNewton received $80 million. All are receiving funding, though not all are crowdfunded.These are just a couple examples of funding into new ventures.Another report on February 24,…

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Case | Crowdfunding | Kickstarter

Handycase: Proud of this successful crowdfunding campaign

A few years ago, HandScape took to Kickstarter with HandyCase. This was a special case that made iPhones and iPads controllable from behind, and thus “transparent.” I was the crowdfunding consultant of this project, with promotional duties as well. This campaign sought to raise $100,000. It reaped in more than $305,000 in funding. HandyCase has…

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Campaign | Case | Crowdfunding

The Wellshift App: A Crowdfunding Success Story

The Wellshift App is a revolutionary new method of enhancing personal well-being, focusing on how the power of small actions translates to everyday well-being. The Kickstarter was not simply about raising money—it was also about demonstrating market demand and building a following for this life-altering platform. I was the funding consultant focusing on strategy and…

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